Bullseye!: Hitting Your Strategic Targets Through High-Impact Measurement by William A. Schiemann, John H. Lingle

Bullseye!: Hitting Your Strategic Targets Through High-Impact Measurement



Download Bullseye!: Hitting Your Strategic Targets Through High-Impact Measurement



Bullseye!: Hitting Your Strategic Targets Through High-Impact Measurement William A. Schiemann, John H. Lingle ebook
Publisher: Free Press
Page: 220
ISBN: 9781439119419


At last, in this book, the great paradox of measurement is resolved. According to the authors' original -- and revealing -- research companies that manage by measurement outperform less disciplined competitors by an average three-year return on investment of 80 percent versus an average ROI of 45 percent. Yet few companies have put in place a disciplined approach for measuring the key nonfinancial, strategic performance areas that are so crucial to a firm's success. Bullseye! treats measurement as a key senior-management business issue. The authors explore the role of measurement in adding clarity and specificity to an organization's strategy, and in ...

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